Site redesign increase traffic 30% for Trimble.com
Transformed a fragmented digital presence into a seamless customer journey increasing traffic 30% while slashing bounce rates 18%.
Project results.
Traffic Increase
Boosted unique visitors by 30% as users discovered an intuitive digital experience.
Satisfaction
Increased satisfaction 22% QoQ by making websites that make sense and work well.
Project overview.
Faced with a fragmented digital ecosystem as Trimble's portfolio converged across sectors. The company needed a unified front door to showcase its industry depth while guiding customers through diverse offerings. Hundreds of disconnected pages created confusion and friction rather than a coherent customer journey.
Project execution.
Tyler led a cross-functional team and agency partners to transform Trimble's digital front door:
- Conducted user interviews, surveys, and heat map analysis to identify pain points
- Mapped comprehensive site architecture and user journeys with clickable prototypes
- Developed reusable design patterns and templates for scalable implementation
- Engaged Marketing, UI/UX, Brand, Executives and SMEs to build alignment
- Presented to leadership to secure buy-in and integrate iterative feedback
Project results.
Our redesign delivered measurable improvements that directly supported business growth:
- 30% increase in unique site traffic as visitors discovered a more intuitive experience
- 18% reduction in bounce rates through improved navigation and content relevance
- 22% boost in customer satisfaction, reflecting enhanced user experience
- 18% growth in internal referrals quarter-over-quarter
We created a digital front door worth walking through. The new site didn't just look better—it performed better, with plummeting bounce rates and skyrocketing satisfaction as customers found what they needed.
